​Insights for Smart Decisions

• UX (User Experience) Analysis and Advisement

Usability, assumptions, nuances, and ensuring UI (User Interface) designs, ​packages, products, websites, and more are achieving maximum resonance and understanding with core audiences.

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• Internal Team Dynamics

Whether remote, on-site, or hybrid, your teams are the backbone of your organization.  The deeper your understanding of team dynamics, the stronger your retention, engagement, and loyalty will become.​

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• Market Behaviors & Motivations

Understand how a population thinks and acts, what motivates their behaviors, and the key aspects of a product or subgroups culture.

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• Business-to-Business

Distributors and professional service providers face unique challenges when working to build efficiencies into their understanding and alignment with the needs of retailers.

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• ​​Branding & Employee Perceptions

Beyond the image you intend to convey via your branding plan are the two audiences which determine your success:  the public and your employees.

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• Program/Training

Making sure your programs strongly resonate with the needs of employee teams and customers helps to ensure keen participation and education.

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• Campaign Specific

Many times a specific challenge or question is the focus of our research.  One of our specialties is revealing targeted answers to tough questions.

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• Consumer Focused

A grab-bag of highlights as many of the questions we receive surround creating a better understanding of how consumers across categories think and feel. ​

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• ​Secondary

For some projects a secondary review of existing data and fresh reporting are all that is necessary to give answers to the questions which are being asked.  In other cases, secondary sets a foundation and/or enhances understanding.​