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a division of RIGHT BRAIN DISCOVERY
The Right Approach Makes All the Difference
Each question or challenge helps to shape the best method of discovery. We consider:
what is being asked
the types of knowledge that already exist about a market or client
the goals/intended outcomes of the research, and
No matter what the question/challenge, just a few of the tools we have at our disposal to craft the ideal research approach include:
Focus on engaging market members deeply, often in the environments in which they already work, live, or travel. These tools provide rich insights that are usually themed into lists of core psychological and motivational drivers of the market.
Approaches which allow us to engage large statistically valid samples of target populations and get answers to questions for which a core set of variables is known.
A blended research approach offering the depth of qualitative insights with the breadth of quantitative coverage. Usually portions of the research will focus on qualitative data, while others will focus on quantitative.
Which approach is best for your organization or project?
That depends on your goals, what data you already have, and other factors. We make the determination based on what will give the best insights to move decisions forward.