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Market Behaviors/Motivators

Sometimes what you most need is to understand how a population thinks and acts, what motivates their behaviors, and the key aspects of a product or subgroups culture.  Here are a few examples where we had the opportunity to dig in and examine specific aspects of cultures deeply and in a longitudinal manner.

Networked Communication & Misinformation

2-year longitudinal qualiquant; nationwide

Key Questions:

  • what motivates the spread of information by people in social networks?

  • how can companies effectively respond to misinformation in an online environment?

Outcome:

  • groundbreaking insights and communication strategies engaged at Fortune 100 companies and government agencies
    international media attention and distribution of core concepts

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