Where our eyes fall on an image, as well as our past experiences and what is currently on our minds, all influence what we perceive.
Take a look at this image. What do you see?
Known as the young girl/old woman illusion, which image you see first depends on your own perception. Once you refocus and find the secondary image, you can switch back and forth by changing your gaze.
Your perceptions offer great insight into your business, but what you see is inherently skewed. The benefit of a great market research partner like Armored Research is awareness of other perspectives and fresh eyes that offer new pathways to deeper understanding.