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Communication Behavior Strategist

Connie Chesner

MA, Communication


     Leading every research endeavor that Armored Research engages with a strong sense of project management and business acumen, Connie establishes a plan to uncover insights using both internal    and external sources of expertise and engagement.

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     Connie's work has helped clients across category and perspective, from package and product design work with some of the world's largest CPG's to work understanding healthcare motivations.  

     To give you some context, consider that her insight-driven research design, implementation, and analysis have enabled:

  • UX (User Experience) to improve how end markets access, utilize, navigate, and engage all aspects of experience

  • Internal Team Dynamics to enhance communication flow and team interaction and to reduce barriers to effective execution

  • CPG manufacturers to launch new product and packaging innovations successfully

  • Credit Unions to retain and increase deposits and customer loyalty

  • Healthcare Organizations to understand patient, physician, and staff satisfaction, drivers and psychology

  • Educational Suppliers to engage parent/teacher organizations more effectively

  • Retail Training Programs to enhance employee learning, retention, and enactment

  • B-2-B Warehouse Distributors to align training and customer service with the needs of their clients

  • Healthcare Educational Departments to increase patient enrollment & attendance in key programs

  • Retirement Planning Advisors to increase open IRA accounts and deposits year-over-year

  • Financial Institutions to make informed strategic decisions about market expansion and targeting

  • Grocery Stores to build and instill loyalty beyond programs and cards

  • Preventative Health Clinics to align patient, physician, staff, and public needs for facility and service enhancement

  • Loyalty Programs to understand trends and voice-of-customer perspectives that drive enrollment

Scalable projects cut to the heart of understanding the answers to your toughest questions.  


     Over the past 20 years, with clients ranging from Bic International to the US Air Force, healthcare and finance providers, CPG suppliers, and frontline retail employees,  Connie has delivered superior results to a wide variety of audiences.

     What makes Connie a highly effective lead researcher is her exceptional ability to design and engage anthropological research methodologies in a quest to uncover critical motivation triggers and cues that drive the psychology of consumer behavior.  She remains active academically, keeping tabs on the latest research and insights from the field and has authored numerous scholarly publications.

     Clients find Connie to be detail-oriented and focused, with a drive to design, implement and analyze qualitative and quantitative research that brings real world applicability to her discoveries.  

     Her zeal and dedication consistently deliver findings that increase client understanding and ability to take informed actions.  She is also a seasoned media spokesperson, innovative teambuilding and leadership development consultant, and respected expert in networked rumors.

     Connie's approach allows her to engage the proper research approach for each challenge a client brings.  And whether she is interviewing, running focus groups, or using observational participation and ethnographic immersion to collect data, her keen sense of discovery allows her to cut to the heart of what truly motivates consumers or employees.

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